Myrtle Beach’s Must-See Show Returns

The Alabama Theatre in Myrtle Beach proudly celebrates the overwhelming success of its latest production, ICONIC. This sensational show has taken the Grand Strand by storm, earning widespread acclaim and 5-star reviews from both tourists and locals.

ICONIC, is a groundbreaking brand-new production show that takes center stage, both on the ground and in the air. This innovative family friendly show boasts mesmerizing visual elements, featuring a state-of-the-art video wall that stands as a unique spectacle along the Grand Strand. ICONIC offers a diverse musical journey, including unforgettable melodies, comedy, chart-topping Country hits, timeless Classic Rock anthems, Broadway classics, and powerful Pop ballads. Notably, ICONIC also pays tribute to the coastal vibe, celebrating the beauty of being at the beach.

In addition to an impressive array of new costumes, the production showcases a newly designed set that fosters a deeper connection between the audience and our talented musicians and entertainers.

What People Are Saying

“Absolutely mesmerizing! 'ICONIC' transported us through time with its music and dance. A true spectacle!”

“A visual and auditory delight. The choreography was stunning, and the songs took us on a journey down memory lane. Unforgettable!”

“I've seen many shows, but 'ICONIC' is in a league of its own. Myrtle Beach is lucky to have this caliber of entertainment.”

Why Alabama Theatre?

The Alabama Theatre has a long-standing legacy of providing top-quality entertainment in Myrtle Beach. For years, it's been a go-to destination for patrons of all ages and interests.

“ICONIC” is the latest chapter in our tradition of excellence, and its success only strengthens the Theatre’s reputation as one of the premier entertainment venues on the Grand Strand.