The Band began playing at the Bowery in Myrtle Beach in the 1970’s under the name Wild Country.  Working for tips only, the band quickly built a loyal fan base, drawing tourists back year after year.  The group evolved over the next 3 decades to become one of the most successful country music acts in history.  They selected Myrtle Beach as their destination because of its tourist industry and the unique mix of people that made up the audience.  “It was a place that would give a band a serious opportunity to play for a wide variety of people,” explains Randy Owen.  It was only natural years later for them to return to their roots to build their namesake theatre.